Zytronic, a leader in touch technology innovation, has launched a new website aimed at enhancing its digital presence and providing potential clients with a clear view of its bespoke, award-winning touch solutions. The newly revamped website, which the company describes as intuitive and engaging, is designed to communicate Zytronic’s capabilities in projected capacitive (PCAP) touch technology and showcase the range of applications across various sectors, including healthcare, retail, transport, and leisure.
Known for its cutting-edge innovations, Zytronic holds 15 international patents and has earned a number of awards for its advancements in touch technology. The company’s new website highlights these achievements and offers users a detailed overview of Zytronic’s offerings, including custom touch technology solutions crafted to meet the unique requirements of individual businesses.
The website’s homepage, featuring an animation and the brand’s distinctive strapline, “The Winning Touch,” serves as a central element of Zytronic’s digital rebranding. Mark Cambridge, Chief Executive Officer at Zytronic, commented on the purpose behind the redesign, explaining, “The whole Group is so pleased that the new website clearly communicates not only our expertise when it comes to technology but also our continued attention to detail and commitment to bringing our stakeholders the very best.”
Cambridge also spoke on the significance of Zytronic’s PCAP technology, which allows the company to offer customised touch solutions that enable clients to optimise their systems, explore new sales strategies, and enhance customer interactions. “We feel passionately about our innovative PCAP touch technology and its ability to help businesses streamline their systems, diversify their sales approaches, and enhance the brand interaction experience,” Cambridge added.
Beyond the technology itself, Zytronic’s new website features case studies that showcase collaborations with well-known brands, such as Coca-Cola and Sydney Olympic Park. These examples demonstrate the versatility of Zytronic’s touch technology, with solutions tailored to both large-scale installations and unique business needs. The website also includes a dedicated section for news, allowing customers and investors to stay informed about company updates and new developments in touch technology.
In addition to providing details on its PCAP touch solutions, the website features specific sections detailing Zytronic’s various technological enhancements, including glass processing, force-sensing technology, and firmware customisations. These capabilities underscore Zytronic’s position as a global leader in touch technology, with an emphasis on bespoke solutions that cater to individual client needs.
Zytronic’s new website is intended not only to attract new clients but also to provide existing customers and investors with a resource to explore the brand’s latest innovations. “The new website gives our customers and investors – both new and established – a space to discover more about us as a team, keep up to date with the latest company news, and gather ideas for their next touch technology project,” said Cambridge.
With this launch, Zytronic looks to continue its growth in the touch technology industry, offering solutions that enable companies to adapt and evolve in an increasingly digital world. The new website is positioned as a resource hub for businesses exploring custom touch solutions to enhance user experience and operational efficiency.
