At IFA 2024 in Berlin, HONOR, a leading global technology brand, unveiled its latest advancements in artificial intelligence (AI) and innovative hardware, cementing its position as a trailblazer in the tech industry. The event showcased the company’s cutting-edge AI-enabled flagship devices, including the HONOR Magic V3, hailed as the world’s thinnest inward-folding smartphone, alongside the sleek HONOR MagicBook Art 14 laptop, the innovative HONOR MagicPad 2 tablet, and the stylish HONOR Watch 5.
HONOR also introduced its AI privacy protection architecture, reinforcing the brand’s commitment to security and innovation. Speaking at the event, George Zhao, CEO of HONOR, highlighted the transformative power of AI in modern technology. “AI is fundamentally reshaping our industry, enriching everyday experiences and boosting creativity and productivity for consumers around the globe,” Zhao said. “As a smart device provider, we aim to craft personal, intuitive, and secure AI experiences, ensuring our consumers benefit from AI innovations.”
HONOR’s Partnership with Google Cloud
In a further show of innovation, HONOR highlighted its deepening collaboration with Google Cloud. Matt Waldbusser, Managing Director of Global Solutions and Consumer AI at Google Cloud, expressed enthusiasm about the partnership. “By integrating Google’s AI models and cloud technologies, HONOR offers users the ability to experience exciting new AI possibilities with its Magic V3 smartphone and other devices,” Waldbusser said. The collaboration is set to elevate user experience by enhancing productivity features, empowering users to make the most of AI technology in their daily lives.
HONOR Magic V3: The Thinnest Foldable Smartphone
The highlight of HONOR’s product launch was the new Magic V3, which pushes the boundaries of foldable smartphones. With a folded thickness of just 9.2mm and weighing only 226g, the Magic V3 is not only the slimmest foldable phone in the world but also rivals traditional bar phones in portability. This has been achieved through the use of 19 innovative materials and 114 microstructures, revolutionising the precision and design of foldable devices.
The Magic V3 also boasts durability, incorporating a Special Fibre material that increases impact resistance by 40 times compared to other flagship phones. The device’s advanced folding mechanism, the HONOR Super Steel Hinge, allows the phone to withstand up to 500,000 folding cycles, earning it the prestigious SGS Durability Certification. The phone also features the HONOR Super Armored Inner Screen and the HONOR Anti-scratch NanoCrystal Shield, ensuring long-term durability.
Equipped with a 6.43-inch external display and a 7.92-inch internal foldable screen, the Magic V3 offers a dual-use immersive experience. Additionally, it includes eye-comfort features such as AI Defocus Display technology and 4320Hz PWM dimming, designed to protect users’ vision. Powered by the Snapdragon 8 Gen 3 Mobile Platform, the Magic V3 also includes an array of AI-enhanced photography features, including AI Motion Sensing and the HONOR AI Portrait Engine.
HONOR MagicBook Art 14: A Slim and Elegant Powerhouse
In addition to smartphones, HONOR revealed its latest entry into the laptop market, the MagicBook Art 14. Described as a marvel of lightweight engineering, the laptop combines human-centric innovation with powerful AI capabilities. Weighing just 1 kg and only 10mm thick, the MagicBook Art 14 is one of the lightest laptops in its class, while still offering robust performance.
The laptop features a modular camera design for added privacy, as well as a stunning 14.6-inch FullView Touch Display with a 3.1K resolution, delivering an immersive viewing experience. Users can enjoy additional productivity tools through the device’s collaboration with Microsoft, including Intelligent Email Management and Real-time Transcription, courtesy of Microsoft Copilot features.
Powered by an Intel Core Ultra 7 Processor, the MagicBook Art 14 delivers exceptional multitasking capabilities and boasts a battery life enhanced by AI-driven power management. With a twofold improvement in GPU performance and a 70% increase in AI performance, the laptop is designed to cater to professionals and creatives alike.
HONOR MagicPad 2: Productivity and Entertainment in One
HONOR’s new tablet, the MagicPad 2, offers a blend of productivity and entertainment features, all packed into an ultra-thin, lightweight design. The tablet features a 12.3-inch Eye Comfort Display with a 144Hz refresh rate, providing a smooth and responsive experience across various tasks. Additionally, the tablet is IMAX-Enhanced certified, offering superior audio-visual quality, perfect for streaming content on platforms like Disney+.
Equipped with a Snapdragon 8s Gen 3 Mobile Platform, the MagicPad 2 ensures high-performance gaming and supports AI-driven office tools, such as voice-to-text transcription and handwriting beautification. Its 10050mAh battery, complemented by 66W fast charging, ensures long-lasting use, making it ideal for both work and play.
HONOR Watch 5: Lightweight and Feature-packed
HONOR also debuted its new wearable, the HONOR Watch 5, a lightweight device that combines modern design with advanced health-tracking features. Weighing just 35g and only 11mm thick, the watch offers comfort for all-day wear. It includes a 1.85-inch AMOLED display, a long-lasting battery, and essential health metrics tracking, such as heart rate and SpO2 monitoring.
With its AccuTrack positioning system, the HONOR Watch 5 provides precise GPS accuracy for activity tracking, making it a versatile choice for fitness enthusiasts.
Pricing and Availability
The HONOR Magic V3 starts at €1,999 and comes in three stunning colours: Reddish Brown, Green, and Black. The HONOR MagicPad 2, starting at €599, is available in Moonlight White and Black. For more information, visit HONOR’s official website.
HONOR’s latest launches reaffirm its commitment to delivering AI-powered, user-centric innovations across a wide range of devices, setting new standards in the tech industry.
For more information, please visit HONOR online store at www.honor.com
