A new 70s-inspired wallpaper design by Fiona Howard is causing a stir in the home decor world as consumer interest in striped patterns continues to surge. Tapping into this trend, Howard has introduced Sway, a vertical striped wallpaper with a distinctive retro twist that is drawing attention for its bold yet versatile design.
According to data from Pinterest, searches for ‘striped wallpaper’ have risen by 30% in the past month alone. As consumers increasingly embrace stripes in their home furnishings, Fiona Howard Wallpapers aims to lead the charge with its playful take on traditional stripes.
The Sway design offers a fresh perspective on a classic pattern, featuring vertical stripes that undulate as they rise. This oscillating pattern gives a dynamic and energetic feel, setting it apart from more conventional linear stripe designs.
Fiona Howard, founder of the eponymous brand, explained the appeal of stripes in home decor: “Stripes are the ultimate chameleon of design. They can be bold and graphic, or subtle and understated. Their versatility means they can elevate any space, from a minimalist modern home to a classic traditional interior.”
Howard’s vision for Sway was to provide a more playful and graphic interpretation of the striped wallpaper trend, allowing homeowners to introduce a sense of movement and fun into their interiors. “Sway allowed me to offer a more playful, graphic take showing a different side to the trend,” she said.
The wallpaper has been designed to complement a wide variety of interior styles. Whether in a rustic countryside home or a Mid-Century modern setting, Sway is crafted to fit seamlessly into diverse decor schemes. Available in five distinct colourways, the collection offers both bold, eye-catching tones and more subtle, refined contrasts. This variety ensures there is a suitable version for every type of home.
In addition to the wallpaper, a complementary border is available, offering an alternative horizontal take on the Sway design. This border can help make spaces appear longer, making it ideal for smaller rooms where homeowners want to create a sense of expanded space.
The 70s revival in design is evident in many contemporary interiors, and Howard’s Sway taps into this trend while offering a modern twist. Its distinctive pattern, inspired by the playful spirit of the era, resonates with homeowners seeking to make a statement while maintaining elegance and sophistication.
Fiona Howard Wallpapers has gained a reputation for blending bold design with timeless appeal, and Sway is no exception. The combination of traditional stripes with a dynamic, modern interpretation is proving popular among design enthusiasts.
Sway is now available through Fiona Howard Wallpapers, with each roll priced at £144. The design is expected to continue gaining traction as the demand for striped homewares shows no sign of slowing down.
For more details, visit www.fionahoward.com.
