Leeds-based door manufacturer and supplier LPD Doors has launched a new website aimed at enhancing the purchasing experience for its customers. The family-run business, which has been at the forefront of door design and distribution in the UK since 1981, has unveiled the site following a successful period of growth. The new platform incorporates innovative features designed to make it easier for users to navigate, explore, and purchase LPD’s wide range of high-quality internal and external doors.
The new website, which is part of LPD Doors’ continued investment in its marketing function, includes a refreshed brand identity and improved functionality aimed at multiple customer groups, including homeowners, tradespeople, architects, and specifiers. Among the key upgrades is a state-of-the-art stockist finder, which allows users to locate LPD’s trusted network of stockists across the UK.
Stuart Gordon, Managing Director of LPD Doors, highlighted the significance of this new feature: “Our stockist finder is one of the key aspects of our new site, providing customers with a seamless journey from enquiry to purchase. It showcases our verified and trusted partners, ensuring that end users have confidence in both the products and the service they receive.”
The stockist finder offers several user-friendly options, allowing tradespeople and customers to identify stockists that not only carry LPD products but also provide services such as delivery, trade counters, and showroom displays. This feature is designed to simplify the process for end users, making it easier for them to find the right stockist based on their individual needs and location. Online retailers are also included, offering further flexibility to users.
The newly launched website marks the first phase of a wider digital transformation for LPD Doors. It features specific landing pages tailored to the needs of different customer groups, making it easier for them to access the information most relevant to their projects. The refreshed brand identity reflects the company’s commitment to innovation and staying ahead of consumer trends, with modern, traditional, and premium door designs available on the platform.
“As a business that has been at the forefront of door design for over 40 years, we’re always looking for ways to improve the customer journey,” said Gordon. “Our doors have always reflected the highest quality and latest trends, and now our website offers an online experience that mirrors that level of excellence.”
LPD Doors is known for its cutting-edge designs and comprehensive collection of internal and external doors, catering to a wide range of styles and preferences. The company’s decision to invest in an enhanced digital platform reflects its dedication to providing customers with not only top-tier products but also a superior online experience.
Gordon added: “We’re thrilled to finally reveal what we’ve been working on behind the scenes. We hope our customers, both existing and new, enjoy exploring the new site and the improved functionality it offers.”
LPD Doors continues to lead the way in door manufacturing, with this latest digital initiative set to further strengthen its position in the UK market.
