ScoreApp, a UK-based platform specialising in interactive quizzes and surveys, has announced the acquisition of the US marketing funnel software company, Bucket.io. The move is set to enhance ScoreApp’s capabilities, providing businesses with a more robust suite of tools for lead generation and customer engagement. The integration of Bucket.io’s innovative marketing technology will enable ScoreApp to offer businesses a comprehensive solution for connecting with their audience and turning prospects into loyal customers.
Bucket.io has made a name for itself as a leader in the marketing technology space, offering tools that help businesses create high-converting marketing funnels. The company, co-founded by Ryan Levesque and Richard Cussons, has been recognised three times on the Inc. 5000 list for its innovative contributions to the sector. With a customer base spanning entrepreneurs and businesses globally, Bucket.io’s tools will now be integrated into ScoreApp’s platform, creating a seamless experience for businesses looking to enhance their marketing strategies.
Daniel Priestley and Steven Oddy, the co-founders of ScoreApp, expressed their enthusiasm about the acquisition, stating: “We are thrilled to welcome Bucket.io into the ScoreApp family. Their expertise in building high-converting marketing funnels perfectly complements our mission to help businesses connect with their audiences in meaningful ways. Together, we will set new standards for customer engagement and lead generation.”
The acquisition is also set to see Ryan Levesque, Bucket.io’s co-founder, join the ScoreApp board as Strategic Advisor, Brand Ambassador, and shareholder. His role will focus on driving growth and innovation within the company. “Joining forces with ScoreApp is a fantastic opportunity to bring even more value to our customers,” Levesque said. “Our shared vision of helping businesses thrive through interactive marketing will drive innovation and deliver unparalleled results for our users.”
ScoreApp aims to integrate Bucket.io’s advanced marketing funnel technology into its platform, allowing businesses to design and deploy sophisticated funnels alongside their existing interactive quizzes and surveys. The combination of these tools will help companies streamline their marketing efforts, improve conversion rates, and gain deeper insights into customer behaviour.
The acquisition aligns with ScoreApp’s broader mission to offer businesses a one-stop solution for marketing and customer engagement. By leveraging the capabilities of both platforms, businesses can expect to see improvements in lead generation, customer nurturing, and overall marketing effectiveness.
As part of the acquisition, both ScoreApp and Bucket.io are committed to ensuring a smooth transition for their existing customers. The companies will continue to provide full support throughout the integration process, ensuring users can fully take advantage of the enhanced capabilities of the combined platform.
The acquisition marks a significant step for ScoreApp in its growth trajectory, further solidifying its position as a leader in the interactive marketing tools space. Both companies are poised to continue delivering cutting-edge solutions that empower businesses to better connect with their audiences and achieve their marketing goals.
